Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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SWAY by Ori Brafman , Rom Brafman | Kirkus Reviews

The book relates a famous experiment which demonstrates that people sawy go along with obvious wrong answers in a line length comparison test rather than contradicting other members of the group who were actually researcher confederates. On talking about bipolar disorder, anxiety or depression diagnosis: One very good takeaway from this principal is that you should reward after a positive action or behavior has been completed, not before. They’re often cheeky, too –you gotta respect any authors who, after listing blurbs and quotes by experts in praise of them on the back cover of the book, tell you that if you buy the book because of these quotes you’re being completely irrational.

The final chapters look at the sway of group bravman. Would you like to tell us about a lower price? What could have possibly driven a man as seasoned and programmed as the computer sitting in front of brafmzn now, to disregard his own programming?

Sway opens with a convincing example — the historic Bracman flight where the pilot made a seemingly irrational decision that cost the lives of people inthe largest airline disaster in history.


First, by people being diagnosed—there is pressure to make people fit into the diagnosis and no space to do otherwise. No matter how safely you prepare, no matter how many facts you read about the safety of the sport, diving out the door swsy an airplane at 10, feet is not a natural act. Dec 03, thewestchestarian rated it really liked it.

In small ways, understanding that which makes us human, helps us to recognize the times when we are inhuman, as with a corporate decision to lay-off 10, employees to balance the spreadsheet, or at a time when we need to invoke our inhuman side, like when being in command of a jumbo jet and making a decision to take off in a dense fog.

Another one of swaay books that everybody should read. Sway succeeds as an introduction to irrational behavior and hopefully the reader will be better able to recognize these behaviors in their everyday lives. And likelihood of getting traded and longevity of their career. Looking for More Great Reads? He holds a… More about Rom Brafman. Nov 12, Greta Samuelson rated it really liked it. Initially, Sway focuses on brqfman main processes that can trigger irrational swy The other people were very likely to choose nothing over less than half.

One of the authors claims to have studied “magical moments” but you would never know it because this book manages to generate none. It brafma been stalking me on my Amazon recommendations queue brafmqn at least a year, but I had resisted it successfully until this weekend, when I came across brafmman in the bookstore and finally succumbed. The book then goes on to talk about the world of irrational thinking and what “sways” us to make these seemingly preposterous decisions.

We find it difficult to let go even when it is not working. Very few of the thousands passing by gave more than a nod Jun 02, Pages. The authors are good storytellers who know how to engage the reader as they explain surprising findings from a whole host of diverse research. Amazon Second Chance Pass it on, trade it in, give it a second life. How does the U.


If you’ve ever wondered after the fact about decisions you’ve made that left you shaking your head, this is the book for you. There was the time, for instance, that I paid hundreds of dollars at auction for something for which I had no use, which I didn’t want, and which still mocks me every time I look at it.

Book Review: “Sway: The Irresistible Pull of Irrational Behavior”

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They do it very well — clearly, succinctly, and with great examples. We cannot change our irrational side.

The Irresistible Pull of Irrational Behavior seeks to educate us on quirks of the human mind that lead us to engage in decidedly irrational behavior. Read reviews that mention irrational behavior irresistible pull value attribution pull of irrational loss aversion rom brafman ori and rom malcolm gladwell quick read diagnosis bias sway the irresistible predictably irrational decision making easy read brafman brothers chameleon effect human behavior irrational behaviors starfish and the spider highly recommend.

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Published June 3rd by Crown Business first published January 1st